Aroma

This is the flavor.

What it does

Adds flavor, mostly in toothpaste and mouthwash. Like fragrance, one word can stand for a mix of ingredients.

Flavor blends can use the same aromatic ingredients as fragrance, so Clovi flags it the same way. Sensitive skin or lips may react.

Often found in: Toothpastes, Whitening toothpastes, Mouthwashes

United States: Labels can just say "flavor". Companies don't have to name the ingredients in the blend. Source
EU and UK: No special limit in the EU or UK. Source
Canada: Not on Health Canada's Hotlist of restricted ingredients. Source
Australia: No limit in Australia's Poisons Standard. Source

Clovi scans the barcode and checks every ingredient for you.